Let your data shape your brand strategy.
Branding is often seen as creative and abstract—but modern branding is driven by data. Discover how smart companies use analytics, user feedback, and behavioral insights to build brand identity, voice, and loyalty that converts.
What You’ll Learn:
- How to analyze user behavior for branding decisions
- A/B testing logos, colors & messaging
- Using heatmaps and scroll maps to guide design
- Creating customer personas from real data
- Tracking brand perception through engagement metrics
